It has been predicted that there's going to be Northern Lights in Levi soon. So take a look skywards! Prediction provided by Sunsää.
We are proud to present the fantastic new collection by Levi’s Official Partner Halti. Martti Kellokumpu, the collection’s head designer, explains Halti’s design philosophy and the season’s new trends.
What were the sources of inspiration for the new collection?
Several Halti collections have been inspired by Finnish Lapland, which is close to our brand. In the past, we have been overly cautious with the Lapland theme, but now that our export markets are increasingly important, the exotic and distant Lapland is an outstanding tool for competitive differentiation. Rather than seeking a new theme each season, we want to build a Halti identity over the longer term.
Does customer feedback affect your design process?
Yes, it does. We intend to make even better use of merchant and consumer feedback. We actively collect information from our customers and receive direct feedback from consumers. We do our best to take all feedback into account, and to evaluate it and make effective use of it. Specialist users such as alpine and cross-country skiers, wilderness guides and other outdoor specialists also provide us with feedback on user tests.
What are this winter’s trends in outdoor and leisure wear?
Bright colours and black-and-white. Although the street wear trend is towards more neutral colours, bright colours and even neon colours are still popular in ski wear, regardless of the market area. We will also see new fabric-like textures such as denim and wool.
Is there a special focus in your collection?
I think we have reached the high point in terms of functionality. Rather than adding new features, we need to remove excess features to make the garments more comfortable to wear. Naturally, materials still need to be breathable, flexible and waterproof. We want our designs and styles to reflect our unique Finnish heritage. Simplicity is the key, even though we use lots of bright colours. New styles include imitation of both denim and wool fabrics.
Finally, what three words would you use to describe your collection?
Cheerful, fabulous and reliable.
JOHANNA STILL // HALTI
When Tanja Poutiainen announced an end to her successful racing career in spring 2014, it was clear that this Finnish alpine skiing heroine would be no couch potato. I was keen to hear more about her plans for the future and thoughts on the past. We ended up talking about football.